BrandLicensing.AI helps brands unlock the full potential of their intellectual property through bold, high-impact licensing strategies.
Founded by brand licensing veteran Matt Ross, we specialize in turning untapped IP into growth engines—across themed entertainment, digital games, gambling, promotions, and consumer products.
We lead with AI to move fast, uncover insight, and drive efficiency. Backed by a seasoned team of experts, we bring sharp focus, creative deal-making, and relentless execution to every opportunity.
We measure success by the long-term value we create, the relationships we build—and how much fun we have along the way.
We don’t just use AI — we partner with the best. BrandLicensing.AI is one of the first agencies to integrate an advanced licensing management AI platform, enabling us to streamline deal flow, improve compliance oversight, and deliver greater value to clients.
Leadership
Matthew Ross
Founder
With a proven track record of deal-making, Matt has launched immersive branded experiences, forged high-impact licensing partnerships, and unlocked new digital, toy, game, and experiential revenue streams across sports, gaming, and entertainment.
Matt began his career in venture-backed digital gaming start-ups, leading product, marketing, and business development through successful exits. At Hasbro for 15 years, he drove $50M+ in annual licensing royalties for global brands like Monopoly, Nerf and Transformers. He also built the Global Business Development Center of Excellence — closing 150+ deals with top-tier partners like the NFL, Pokémon and Netflix, representing $500M+ in net revenue for co-branded products.
From theme parks and family entertainment centers to digital games and global promotions, Matt brings not just licensing expertise — but the ability to find white space, move fast, and scale.